College football will be here before you know it! Get ready.
– Bookies should start now to make sure their sportsbooks are ready for the college football season.
– There are a number of key factors to analyze and bookies looking to make any changes should do so now.
Get Your Sportsbook Ready for College Football
Another college football season will begin at the end of August and perennial powers like Alabama, Georgia, Ohio State, and Clemson are among the favorites to win the College Football Playoff national championship.
Does your sportsbook have the CFP futures bet?
Is it ready with a full slate of game, team, and player props?
These are among the many questions you should be asking yourself as you prepare for the upcoming college football season. It’s important to ask yourself this question. Are you making the most of your PPH site?
What Is Offered on Your Betting Board
Don’t wait. Start doing this now. What exactly will you offer this coming college football season? You will have the standard moneyline, point spread and totals bets; but will you offer alternate lines? Alternate totals?
These days, proposition bets are huge. Bettors that can’t find certain player or game props are going to go elsewhere in search of them. Ultimately, you want to have a betting board full of any bet a prospective bettor might want.
Having a huge board full of options will ensure that your current customers continue coming back and placing college football bets all season. The board also allows you to market to new customers looking for a better sportsbook.
You can provide them with what they are looking for. Do you know all about the advantages of sportsbook software?
Check Your PPH
It’s also time to check your current pay per head service. Take an inventory of what your PPH is offering you. Look at the pros and the cons. If you feel your current service isn’t doing the job, the time to switch is now.
Waiting any longer is going to interfere with the start of the college football season. When the season starts in late August, you want to have your sportsbook up, running, and firing on all cylinders.
Making a Switch to be Ready for College Football
If you do find the need to make a change, get the process going immediately. It’s the same process you used the first time you selected a pay per head service.
Develop an early list of candidates. Consider everything from the betting board to banking options and customer service and come up with your preliminary list.
From there, whittle your list down to a few that appear to meet your needs the best. The best PPH services in the industry will let you take a short test drive to try out their product. These trials are typically two to four weeks.
If you plan on doing at least two trials, you need to get moving. The summer will be here and gone before you know it. You want to finalize your switch prior to the beginning of the season so you are ready to go when it does start.
College Football Live Betting Feature
Modern bettors want live betting. It’s an absolute must if you want to have a successful sportsbook these days.
In-game betting is the hottest trend in sports betting. The development of sportsbook software over the past decade has contributed to the growth of live betting.
It’s extremely fun for bettors who typically watch the games in which they are placing live bets. Most pay per head services will allow you to offer live streaming of games through a betting account. This way, your bettors can watch as they bet.
If your current PPH doesn’t offer live betting or you feel your current service isn’t up to speed here, it’s time to switch. You simply have to have a quality live betting feature to have a successful sportsbook today.
As you prepare for the college football season, it’s also a good time to take a look at what bonuses, promotions, and contests you might offer.
One of the easiest ways to acquire new bettors is through the welcome bonus. Check the market and see what other sportsbooks are offering. Make sure you are competitive. You might even try something new.
Football season is also a great time for contests. At Super Bowl time in the NFL, squares contests are extremely popular. You can apply the same concept to a game each week of the college football season.
There are also survivor pools and other contests that you can set up and run through the course of the season. Bettors like the opportunity to win extra money and these incentives can create a buzz and bring more players your way.
If you plan on making any changes for the college football season, promotions or otherwise, now is the time.